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Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads

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Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads

Google updated its privacy policy to clarify that personalized artificial intelligence (AI) features in Search and Gemini can access data from other Google services, including Gmail and Photos, to inform targeted advertising. The update makes explicit how cross-service data sharing supports ad targeting when users enable these AI features.

Why it matters: Users of Gmail, Photos, Search, and Gemini should review their privacy settings and consent choices now, as data previously considered separate may be combined for ad targeting if AI features are enabled.

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