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FTC to probe major companies over personalized pricing and pay

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FTC to probe major companies over personalized pricing and pay

The Federal Trade Commission (FTC) ordered nine food delivery, airline, and ride-sharing companies to provide detailed information about how they use personal data to set individualized consumer prices and employee compensation. The demand seeks to examine whether these companies engage in unfair pricing practices based on consumer profiling.

Why it matters: Companies in delivery, travel, and transportation sectors must respond to FTC information requests; practitioners should track regulatory expectations around personalized pricing and data use practices.

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