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Your Sex Life Is None of Meta's Business

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Your Sex Life Is None of Meta's Business

Hims & Hers shared sensitive health data with Meta for advertising purposes, relying on disclosures in its privacy policy. The Federal Trade Commission (FTC) alleges Meta received this data, highlighting how healthcare companies monetize intimate patient information through targeted advertising.

Why it matters: Patients using telehealth platforms for sensitive health matters face exposure of their personal data to advertisers; practitioners should review whether their organizations' data sharing practices comply with FTC enforcement actions and health privacy expectations.

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