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Most consumers aren’t ready to let AI agents shop unsupervised

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Most consumers aren’t ready to let AI agents shop unsupervised

Okta's 2026 Customer Identity Trends Report finds that consumer adoption of artificial intelligence (AI) agents for shopping, booking services, and accessing personal data hinges on customer control, account security, and transaction reversibility. Only 37% of consumers surveyed express willingness to grant such agents unsupervised access. Businesses deploying AI agents face new requirements for agent verification and permission management.

Why it matters: Organizations rolling out AI agent services must implement controls that let users approve, monitor, and reverse agent actions to meet customer expectations and reduce adoption friction; identity and access teams need new permission frameworks for AI-driven transactions.

VendorsOkta
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