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Most data brokers won’t tell you what happened to your deletion request

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regulatory

Most data brokers won’t tell you what happened to your deletion request

UC Irvine researchers tested deletion requests with California's data broker registry to understand compliance. The study found that most data brokers fail to provide confirmation or transparency about what happened to consumer deletion and sales-stop requests.

Why it matters: California residents and other practitioners should know that exercising statutory deletion rights against data brokers may not result in verifiable action, limiting the practical value of privacy regulations without enforcement.

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