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Novel-reading apps used users’ phones to generate fake ad traffic

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Novel-reading apps used users’ phones to generate fake ad traffic

A mobile ad fraud scheme called Papyrus uses novel-reading apps to generate hidden browser traffic by quietly loading websites and clicking through them while users read stories. The scheme leverages BootNova and operates undetected in background browser windows on compromised devices.

Why it matters: Mobile app developers and ad networks should audit their supply chains and user-facing applications for similar hidden traffic schemes, as compromised devices harm both user trust and platform integrity.

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