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CVS, Criteo Settle Web Tracker Data Privacy Suit for $20.5M

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CVS, Criteo Settle Web Tracker Data Privacy Suit for $20.5M

CVS Health and Criteo settled a class action lawsuit for $20.5 million over allegations that web trackers on CVS websites and apps disclosed patient health information to Criteo without consent. The case centered on how embedded tracking pixels transmitted sensitive data to the advertising firm through CVS digital properties.

Why it matters: Healthcare organizations and their advertising partners face liability for health data leakage through web trackers; practitioners should audit third-party tracking implementations and data flows to avoid similar exposure.

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